Microsoft has a better reputation than Apple, Google, and other tech giants

Microsoft is one of the top tech giants when it comes to corporate reputation, according to RepTrak. In the 2022 Global RepTrak 100 rankings, Microsoft ranks 9th overall, chirapsia rival tech companies such as Sony (10th), Google (15th), and Apple (46th). Over 2,000 companies were analyzed for the 2022 Global RepTrak 100. Microsoft earned a score of 77.ane, which is simply a few points below the acme-ranked Lego, which earned a score of 80.4

To exist considered by RepTrak, a visitor must accept a global acquirement higher up $2 billion, striking loftier plenty familiarity thresholds globally and in a certain number of countries, and must reach a qualifying reputation score in a higher place 67.iii.

Microsoft has appeared on RepTrak'southward lists several times. In fact, it'due south been on viii of the terminal 11 tiptop 100 rankings.

The reputation assay for Microsoft states,

Over the past xi years, Microsoft has placed within the Top 10 most reputable companies an impressive viii times. Microsoft excels when it comes to how people view its Financial Operation (in which it receives an "Excellent" Score) and Leadership. Microsoft is the only Software & Services company inside the Top 10.

Microsoft ranks above almost all of its peers and fairs well compared to other tech giants. Depending on which companies you consider directly competition to Microsoft, it could be argued that Microsoft is the highest-ranked visitor among its peers.

The elevation spot on the list goes to Lego, followed past Rolex, Ferrari, The Bosch Grouping, Harley-Davidson, Canon, Adidas, and Disney. Sony rounds out the top 10 only one spot below Microsoft.

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